Featured Project Online Booking
A booking layer that sits on top of dental practices' existing legacy practice management systems, proven across 5 different systems in Europe, letting patients book appointments online without practices replacing their back-office software.
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Project Overview
Summary
Rather than asking practices to rip out and replace their back-office software, the booking system is built to integrate directly with the legacy practice management systems they already run. It handles scheduling, availability, and appointment confirmations behind the scenes, no matter which system sits underneath. The project involved designing a user-friendly interface, building and maintaining adapters for each practice management system, and ensuring secure data handling throughout.
Integration & Customization
Dental practices don't want to rip out the practice management system they've run their business on for years — so the booking system was built to sit on top of it instead of replacing it. It's now proven in production against 5 different legacy practice management systems across Europe, each with its own data model and quirks, and the integration layer keeps being extended as new systems come on board. The booking widget itself is meant to seamlessly integrate into any website, and is customizable to colors and design.
It also comes with several different widget versions, for easier booking on certain treatment types.
See the booking system live →5
Legacy practice management systems supported, and counting
Powering booking on 100+ practice websites
Comprehensive Lead Tracking
Understanding where your patients come from is crucial for effective marketing. Our booking system includes sophisticated lead tracking that captures every touchpoint in the patient journey.
The system tracks referral sources, campaign parameters, and user behavior to give you complete visibility into which marketing channels are driving actual bookings.
Every booking is tagged with its origin, whether it's organic search, paid advertising, social media, or direct traffic.
With full Google Tag Manager integration, you can fire custom events, track conversions, and connect booking data to your entire analytics ecosystem.
Source Attribution
Track exactly which channels bring in bookings
GTM Integration
Connect to your entire analytics stack seamlessly
Campaign Tracking
Measure ROI on every marketing initiative
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